Thursday, October 26, 2006

Good and bad personalization

I found two examples of personalization in commerce, one good, one not.

A new pen - yes, the writing instrument - from OfficeMax has launched a massive (apparently) ad campaign in search of a "better handwriting". Well, with cursive being a lost art and all, one could argue that our writing techn(nique)ology is going to change dramatically over time. We are the first generation that will choose HOW we give information to our ancestors. Anyway, that's a speech for another time. This ad was cool, using flash and inserting handwriting that I wrote on a postage paid card. I was pleasantly surprised to see my scribbles in the animation, despite the tongue in cheek 'science':

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Contrast this to the individualized sayings that are now being printed on my pringles. What? I know 100% of our food is machine processed and engineered, but do you have to remind me at every bite? At least put something interesting on them, I don't really care about mass-music trivia. I urge the food scientists out there, get together with your marketing people and make something better. I'd love to see the ingredients listed on the ship, or how about the calorie content? That would be something.

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